Meet our Leadership Personas
Explore our collection of downloadable leadership personas—realistic, relatable profiles designed to inspire and support leadership development for those working in social work, social care, health and related third, voluntary and independent organisations.
Each persona brings to life a unique leadership journey – highlighting individual stories, strengths, behaviours, and development goals.
These can help you:
- Visualise leadership in action across different roles and settings
- Reflect on your own leadership stage and aspirations
- Identify practical next steps for growth and development
- Foster inclusive and supportive team cultures
Whether you’re a team member, manager, or mentor, these personas are a powerful tool to spark meaningful conversations and guide leadership pathways.
All of our personas are designed for development purposes, and while some feature real people who have allowed us to share their image, name and role, all other details are created by the team.
Michelle – Lead Pharmacy Technician
Michelle, a newly promoted Lead Pharmacy Technician, is passionate about developing herself and those around her. With a strong commitment to equity and accessibility, she supports a culturally diverse community while nurturing her team’s clinical and leadership growth.
Next steps on her leadership journey:
- Complete the Leadership SAQ
- Connect with line manager
- Attend Diversity Coffee Connect
- Explore the Inclusive Leaders Hub
Sam – Care Home Manager
From the armed services to care home leadership, Sam’s journey is rooted in empathy, dedication, and a deep commitment to making a difference. As a Care Home Manager, he champions the wellbeing of both residents and staff, recognising the vital role of families and team members in delivering outstanding care.
Sam is focused, curious, and driven by achieving the best outcomes for those he supports. Though not seeking promotion, he’s passionate about personal development and learning new skills to be the best leader he can be.
Amy – Senior Practitioner in social work
After years in the voluntary sector, Amy qualified as a social worker in her 30s. Her deep commitment to self-determination and supporting others shines through in everything she does. Now leading a team, Amy is calm under pressure, values diverse professional perspectives, and is ready to take the next step—transitioning into a Team Leader role in statutory social work.
Andrew – Community Staff Nurse
Andrew, a Community Staff Nurse, transitioned from acute care to primary care and found his calling in rural nursing. He thrives in a collaborative environment, values mentorship, and is passionate about ensuring high-quality services reach remote communities.
Pragmatic, supportive, and decisive, Andrew lifts team morale and fosters hope. He’s on a journey from leading self to leading a team, aspiring to become a District Charge Nurse while remaining rooted in rural care.
Next steps on Andrew’s leadership journey:
Complete the Leadership SAQ
Connect with line managers
Attend Leadership Bites & New Horizons events
